Pre-launch — October 2026
WideAds
One Stop Shop • Retail Media • DOOH

Reach your consumer where they decide to buy.

WideAds is the last-mile DOOH media marketplace. Buy screens at real retail venues with transparent CPM, live metrics, and a proprietary WideAds Score for every screen.

Google Maps-validated audience Campaign live in minutes Transparent CPM from R$ 40

Why advertise on WideAds

DOOH media with the ease of digital buying

Location-Based Targeting

Filter by city, venue type, anchor (subway, mall, hospital), and coverage radius.

Transparent CPM

Dynamic pricing based on the WideAds Score of each screen. No fixed tables, no surprises.

Real-Time Metrics

Impressions, proof of display, effective CPM, and per-screen performance in your dashboard.

Proof of Display

Every play is logged with timestamp and duration. Total transparency.

Validated Audience

Public Google Maps data: daily foot traffic, audience type, peak hours.

Buying Modes

Two paths. You choose.

Most Popular

Packages

Build your package by selecting screens by region, venue type, and time period. Fixed pricing with full visibility of estimated reach.

Select screens individually or by filter
Price per CPM × estimated impressions
Ideal for local and regional campaigns
Complete report at campaign end
Advanced

Programmatic

Our algorithm distributes your creative across the best screens in real time, optimizing CPM and reach automatically.

Automatic optimization by score and traffic
Dynamic pricing based on demand
Ideal for national campaigns
Real-time adjustments

WideAds Score

Every screen rated by audience quality

We combine Google Maps data, local context, and display history to calculate a quality score from 1 to 5.

Elite
Score ≥ 4.5
Multiplier
2.0x+
Premium
Score 4.0–4.5
Multiplier
1.5–2.0x
High
Score 3.0–4.0
Multiplier
1.0–1.5x
Medium
Score 2.0–3.0
Multiplier
0.75–1.0x
Basic
Score < 2.0
Multiplier
0.5–0.75x

The multiplier affects CPM for the brand and revenue for the venue owner. Higher-scoring screens generate more value for everyone.

Painel de métricas ROI para campanhas DOOH

Analytics & Reports

Real data. Measurable results.

Track every campaign in real time. Complete dashboard with impressions, effective CPM, proof of display, and per-screen performance.

Impressions
Real count per screen
Effective CPM
Actual cost per thousand
Proof of Play
Display confirmation
Performance
Per-screen comparison

The One Stop Shop for Retail Media you've been waiting for.

Last-mile DOOH media. Contextual, programmatic, and with real metrics. Create your account and start reaching consumers.

Frequently asked questions

Questions about advertising on WideAds

What CPM can I expect on WideAds?+

CPM on WideAds starts at R$40 for Standard tier screens and goes up to R$100+ for Elite screens. Pricing is dynamic and based on the WideAds Score, which reflects foot traffic, compliance, and operating hours.

Can I run programmatic campaigns?+

Yes. WideAds supports both package campaigns (pre-selected screens, fixed duration) and programmatic campaigns (automated selection based on audience, geography, and budget). The platform offers a real-time bidding dashboard.

How is proof of play handled?+

Every ad impression is verified through device heartbeats, screen compliance monitoring, and proof-of-play logs. Advertisers access a real-time dashboard with impression counts, CPM, and spend per screen.

What creative formats are supported?+

WideAds supports static images (JPEG, PNG) and video (MP4) in both portrait and landscape orientations. Creatives are displayed in a content loop alongside news, weather, social media, and store promotions.

Is there a minimum budget?+

There is no minimum budget to start. You can run campaigns from a few hundred reais. The platform's self-service model lets you control spend in real time.