WideAds is a digital out-of-home media platform that turns screens in retail locations into smart ad inventory — connecting advertisers to real audiences at the point of sale.
Retail locations (supermarkets, pharmacies, bakeries, gas stations and more) register their TVs and screens on the WideAds network. Each screen is evaluated by our proprietary algorithm and begins receiving ad content automatically.
Advertisers access the screen marketplace, analyze audience and location metrics, and build targeted campaigns. Spend is based on dynamic CPM calculated by venue quality.
Every ad impression is recorded as Proof of Play — a verifiable record confirming the ad was actually displayed on screen, for the contracted duration, at the correct time and location.
The WideAds Score is our proprietary algorithm that evaluates the quality of every media venue in the network. It analyzes multiple data dimensions in real time to determine each screen's inventory value.
The score directly impacts both the venue owner's payout and the CPM charged to advertisers, creating a fair system that rewards venue quality.
The algorithm is continuously refined and its parameters are protected as a trade secret of WideMedia AI Group Ltda.
The specific weights, formulas, constants, and heuristics of the WideAds Score, payout model, and CPM pricing engine are trade secrets protected by Brazilian law (Law 9.279/96, art. 195, items XI and XII) and international treaties (TRIPS, art. 39). Reproduction, reverse engineering, or unauthorized use is subject to civil and criminal penalties.
Locations with lower audience density
Moderate performance with room for growth
Strong audience potential and consistent traffic
High-quality location with heavy foot traffic
Rare inventory with exceptional premium traffic
Tiers are assigned automatically by the algorithm. There is no upper cap — exceptional venues are rewarded proportionally.
We use location data and points of interest to evaluate every address. Location intelligence is updated periodically.
Audience estimates are derived from real market signals — not guesswork. Our proprietary model is refined continuously.
The WideAds player displays ads interspersed with informational content (news, quotes, weather), delivering value to end consumers.
Each screen sends a heartbeat signal every 30 seconds. We monitor uptime, connection quality, and performance in real time.
Every ad display is individually recorded in the database with timestamp, duration, and completion status.
CPM is dynamically calculated by the WideAds Score. Better venues are worth more — for the advertiser (qualified audience) and the venue owner (higher payout).
Whether you're a venue owner or an advertiser, WideAds connects you to the future of retail media.